FT PLAY Privacy Policy

Effective From: 27 August 2025

Last Updated: 27 August 2025

1. Overview

This Privacy Policy explains how FT Play (‘we’, ‘us’, ‘our’) collects, uses, shares, and protects your personal data. By registering for FT Play, you confirm that you agree to this policy and consent to the ways we use your data, including sharing with trusted partners.

2. Data We Collect

We may collect:

• Personal details: name, age, gender, contact details (email, phone)
• Profile information: preferred positions, FT Play Card stats, bio, favourite team
• Usage data: matches joined, performance metrics, in-app activity
• Technical data: device information, IP address, cookies

3. How We Use Your Data

We use your data to:

1. Provide and maintain FT Play services (profile, match bookings, stats)
2. Personalise your FT Play experience (recommendations, highlights)
3. Improve the app and services through analytics
4. Comply with legal or regulatory requirements
5. Generate revenue by sharing data with FT Play’s commercial partners
6. Communicate with you directly via email about updates, service notices, and offers

4. Sharing Data with Partners

We may share your data with FT Play’s associated commercial partners for marketing, sponsorship, analytics, and product development.

• Partners may use this data to send you offers, personalise advertising, or enhance their services.
• We do not sell identifiable personal data without consent; all commercial use of your data is based on your acceptance of this Privacy Policy at sign-up.
• You can opt out of direct marketing at any time, but your data may still be used in anonymised or aggregated form.

5. Legal Basis for Processing

We process your data based on:

• Consent: You agree to this Privacy Policy when registering and ticking the box at sign-up.
• Legitimate interest: Improving our services and working with partners in ways that benefit the FT Play community.

6. Retention & Security

Data is stored securely using encryption and access controls. We retain personal data only as long as necessary for service delivery, revenue agreements, or legal compliance.

7. Your Rights

Under GDPR, you have the right to:

• Access, update, or delete your data
• Withdraw consent for marketing at any time
• Request that your data is not shared with third parties (except anonymised data)
• File a complaint with the ICO

8. Changes to this Policy

We may update this Privacy Policy to reflect business changes. Updates will be communicated via email. Continued use of FT Play means you accept the latest version.

9. Contact Us

Questions or concerns? Email support@ftplay.com